CASE STUDY: FROM STAGNATION TO SOARING SALES: HOW A STRATEGIC REDESIGN DROVE 92% GROWTH FOR AN ECOMMERCE BRAND
- LXR
- Sep 18
- 3 min read
Updated: Sep 30
Here's How We Elevated A Luxury Jewelry Brand With Our Design & Marketing Methods And Have Increased Their Sales Over 90% in Just 3 Months (Over $290,000 Increase In Revenue)
The Challenge
Despite a stellar product line, the client’s existing website lacked the refinement and clarity of a true luxury brand. The overall design felt dated, the product checkout page & navigation were clunky, and the copy wasn’t optimized for search or conversion. While the company already enjoyed steady revenues and loyal customers, their digital storefront wasn’t positioned to attract or convert the growing market of online luxury shoppers.
The Solution: Strategic Redesign
Studio LXR executed a full-scale website redesign and development that merged luxury aesthetics with strategic performance:
Elevated Creative Direction — A sleek, modern design language to embody prestige. Clean layouts, bold photography, and elegant typography created an atmosphere of exclusivity. We have created new visual assets, photography reflecting the brand’s contemporary luxury, high-end metropolitan aesthetics and curated a visual moodboard for the new site designed to resonate with their ideal customer.
Enhanced User Experience & User Interface — Streamlined navigation and a frictionless checkout transformed browsing into an effortless journey. Expanded the home page with more sections and highlighted collections to help visitors access specific products easily. Updated the product and checkout pages with a more sophisticated design (comparable to high-end brands like Neiman Marcus, Bloomingdale's), elevating the brand’s perceived value.
Premium Product Focus — Spotlighting 18K and 22K gold chains ensured that the most profitable products received maximum visibility and appeal.
SEO Optimization — Copy was re-engineered to boost organic rankings and capture high-intent luxury shoppers.
Trust-Building Content — A refined “About” section and storytelling framework added authority and emotional resonance, helping customers feel confident investing in premium pieces.
The Results: Post-Launch Performance
The redesigned website launched on June 12, 2023, immediately igniting exponential growth:
Time Period | Total Sales | YoY Growth | Total Orders |
Jun 12 – Jul 11, 2023 | $192,526.75 | +87% | 155 |
Jul 12 – Aug 11, 2023 | $246,863.25 | +92% | 213 |
Aug 1 – Aug 21, 2023 | $201,868.23 | +86% | 156 |
📈 Sales Growth: Post-launch YoY growth surged to as high as +92%, proving the redesign was the catalyst for performance. 🛒 Orders Growth: Orders nearly doubled, showing not just higher cart values but broader customer engagement.
The Before & After: Contextualizing Growth
Even though the brand had been growing slowly throughout early 2023, the website relaunch acted as a true accelerator.
BEFORE LAUNCH
(2023) | Total Sales | YoY Growth |
March | $265,997.24 | +35% |
April | $135,348.25 | +9% |
May | $207,280.66 | +6% |
May 12 – June 11 | $148,782.34 | -12% |
June 12 – July 11 | $192,526.75 | +87% |
July | $206,321.09 | +78% |
July 12 – Aug 11 | $246,863.25 | +92% |
AFTER NEW WEBSITE REDESIGN LAUNCH
The contrast is striking: what had been moderate, inconsistent growth was suddenly transformed into consistent, exponential expansion.
Social Media Synergy: The Pinterest Impact
The website launch was strategically synchronized with the company's Pinterest profile, enabling a direct link between the new e-commerce catalog and the social media platform. This synergy created an immediate and significant surge in organic social reach and engagement. In the period from June 13 to July 27, the brand saw dramatic growth in all key Pinterest metrics compared to the preceding 44 days. Impressions skyrocketed by an astounding 1549% to 46.5K, and Engagement grew by 585% to 794. The brand's reach expanded exponentially, with its Total Audience increasing by 1812% to 28.83K, and the Engaged Audience climbing by 1157% to 591. This explosive growth on Pinterest directly drove new traffic to the newly redesigned website, converting social media presence into tangible business results.
The Conclusion
The data clearly demonstrates that the website redesign was the primary driver of this explosive growth. By combining strategic UX improvements with a compelling creative direction, SEO-optimized copy, and trust-building content, the new website successfully converted a higher volume of visitors into customers.
This case study shows how strategic design and storytelling can transform digital presence into measurable growth. For this luxury jewelry brand, the relaunch wasn’t just aesthetic polish—it was a structural shift that aligned brand perception with product value and built a digital experience worthy of high-end customers.
✨ Takeaway: When luxury brands embrace design as resonance—balancing beauty, usability, and trust—they don’t just attract customers. They create loyal patrons who return, refer, and elevate the brand to new heights.
Interested in transforming your brand's online presence and driving exponential growth? Let's talk about how a strategic website redesign can unlock your potential. Contact us today for a consultation. >>