Archetypes are psychological DNA. They express the essential ways human beings search for meaning. When a story — or a brand — embodies one clearly, it feels instantly recognizable. We may never analyze why, but our hearts understand: “I know this energy.”
To celebrate the launch of our new website, we sat down with Website Planet for an exclusive interview Beyond Logos: Aniko Szatmari on Branding as Myth, Psychology, and Soul. We're grateful and excited to share an in-depth look at our Brand Archetype SoulWork™ process and reveal the secrets behind our approach to creating powerful brands.
