Colors create an emotional connection to a brand, and have the power to elevate its message. Is it boldness, innovation, or being calm and refined? Whatever you’re intending to communicate, colors add to your brand’s ‘vibe’ & perceived values, and have a great role in connecting your offerings with your audience. Here are five elements of advanced color theory in branding:
COMPLEMENTARY COLORS
Complementary colors are colors that are opposite each other on the color wheel, such as red and green or blue and orange. When used together, these colors can create a vibrant and eye-catching combination.
ANALOGOUS COLORS Analogous colors are colors that are adjacent to each other on the color wheel, such as red, orange, and yellow. These colors tend to create a harmonious and cohesive look when used together.
MONOCHROMATIC COLORS: Monochromatic colors are variations of a single color, such as different shades and tints of blue. These colors can create an elevated and sophisticated look when used together.
TRIADIC COLORS:
Triadic colors are colors that are evenly spaced around the color wheel, such as red, yellow, and blue. These colors can create a bold, artistic and vibrant look when used together.
SPLIT-COMPLEMENTARY COLORS
Split-complementary colors are a combination of a main color and the two colors that are adjacent to its complementary color, such as red and the colors green-blue and green-yellow. These colors can create a fresh, bold, and dynamic look when used together.
In branding, it's important to consider how different color combinations will be perceived by your audience and how they will affect the overall look and feel of your brand.
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