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Basics of Color Theory in Branding

Color theory is an important aspect of branding and design, as it helps to create a cohesive visual identity and convey specific messages and emotions to your audience. Here are some basics of color theory in branding:


The color wheel is a visual representation of the relationships between colors. It consists of primary, secondary, and tertiary colors, which can be mixed together to create a wide range of colors.


Color harmony refers to the use of colors in a way that is pleasing to the eye and creates a sense of balance and unity. There are several different color harmonies that can be used in branding, including complementary, analogous, and monochromatic.


Different colors can evoke different emotions and associations in people. For example, red is often associated with energy and excitement, while blue is often associated with calmness and reliability. It's important to consider the psychological effects of colors when choosing a color scheme for your brand.


A brand color palette is a set of colors that are used consistently across all of a brand's marketing materials. It's important to choose a color palette that aligns with your brand's values and message and is visually appealing to your target audience.

By understanding the basics of color theory and applying them to your branding efforts, you can create a cohesive and effective visual identity for your brand.

If you'd like some help with branding and identity design, feel free to send us an email.

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