T.Y. Wellness Acupuncture & Herbal Medicine Website Design & Art Direction
Rebranding and website redesign for T.Y. Wellness, Los Angeles' premier acupuncture and herbal medicine center. At the time, we encountered T.Y Wellness, they consistently showed up in top search results for best of LA acupuncturist on yelp and Google, but their web presence was not representative of the quality and level of care they offer. They didn't advertise and their highly-ranked web presence was entirely due to their 5 star reviews on yelp and Google. Their website itself didn't show up in direct search results.
T.Y. Wellness practices Traditional Chinese medicine, an ancient healing modality that is considered alternative therapy in the West. T.Y. Wellness had an outdated site that wasn't mobile-friendly and SEO-optimized. The center has had an excellent track record with successfully treating patients (especially with skin issues), outstanding reviews, and thus is in constant high demand and needed a new web presence to match their brand.
REBRANDING & ART DIRECTION
Aim: Create a fresh new look and feel that represents authenticity, quality care and a passionate patient-focused team of holistic healers behind the brand.
Approach: Minimalist, clean design and simple UI to elevate the brand's old website from an impersonal & low-budget design to a warm, contemporary high-end look. Strong visual storytelling and SEO-optimized copy to reflect the team's authentic and caring personal approach and to communicate their story and methodology in a friendly and informative way that inspires trust. The earthy, soft color tones, clean design and classic typography to represent warmth and quality, and to give a combination of traditional and contemporary feel that reflect their medical style. Parallax scrolling and stunning, full-screen imagery to elevate the visual experience on both desktop and mobile platforms.
They kept their old logo but everything else was redesigned.