Virgil Abloh (1980-2021) was a fashion designer, creative director and one of the greatest artists and designers of our time. Virgil is known for his visionary design thinking, for his brand Off-White, and his work as the artistic director for Louis Vuitton's menswear line, among others. Virgil has lectured across US universities about design and the business of art, and invested in educating the next generation of culture creators.
According to Virgil Abloh, a brand is a "platform for storytelling."
In an interview with Forbes, he said, "A brand is a way to communicate an idea, a point of view, a way of life. It's a medium to get a message across.
A brand is a "visual representation of a company's values and beliefs, conveyed through a logo, color palette, and overall aesthetic."
Virgil believes that a strong brand is one that is able to effectively communicate its identity and values to its audience, and that this is what sets it apart from other companies in the same industry.
PERSONAL BRAND is a 'person's identity projected into the world. It's the culmination of your values, your beliefs, and your style all rolled into one.
Fashion brands "should represent the culture of the time and the culture of the people who are wearing the clothes." In his view, a brand should be a reflection of the contemporary moment and should speak to the values and interests of its target audience.
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