T.Y. Wellness Acupuncture & Herbal Medicine Website Design & Art Direction
Rebranding and website redesign for T.Y. Wellness, Los Angeles' premier acupuncture and herbal medicine center. At the time of my first encounter with T.Y. Wellness, they consistently showed up in top search results for best of LA acupuncturist on yelp and Google, but their web presence was not representative of the quality and level of care they offer. They didn't advertise and their highly-ranked web presence was entirely due to their 5 star reviews on yelp and Google. Their website itself didn't show up in direct search results.
BRANDING & ART DIRECTION
Aim: Create a fresh new look and feel that represents authenticity, quality care and a passionate patient-focused team of holistic healers behind the brand.
Approach: Minimalist, clean design and simple UI to elevate the brand's current webpage from an impersonal, dated and low-budget design to a warm, contemporary high-end look. Strong visual storytelling and SEO-optimized copy to reflect the team's authentic and caring personal approach and to communicate their story and methodology in a friendly and informative way that inspires trust. The earthy, soft color tones, clean design and classic typography to represent warmth and quality, and to give a combination of traditional and contemporary feel that reflect their medical style. They kept their old logo but everything else was redesigned.
I myself was treated by Dr. Min Choi and his team, so I had a first-hand experience of their amazing dedication and passion to their patient's healing journey.
Parallax scrolling and stunning, full-screen imagery to elevate the visual experience on both desktop and mobile platforms.