MINI x TurboCord Art Direction and Package Design
Art Direction and product packaging for the launch of the MINI TurboCord, an EV charging accessory for the plug-in hybrid MINI COOPER S E COUNTRYMAN ALL4 - ‘The most spacious and versatile MINI ever, with our most advanced technology to date. A world-class TwinPower Turbo engine paired with the instant boost of an electric motor delivers unstoppable power, eALL4 all-wheel drive and the range to venture well beyond the everyday.’ Provided product packaging, product label design and collateral design (manuals, QSG). Also our team provided photo assets for press photos as well as website content.
Clients: AV & MINI
Photographer: David Broder