Bilal Website Design & Art Direction

LXR was asked to create a new site for the launch of Grammy-award winning soul singer, Bilal's new album In Another Life featuring collaborations with Kendrick Lamar, Big K.R.I.T and Kimbra.   


While brainstorming about the visual direction, Bilal had told us that the one of the central inspirations & theme behind this album was Dogon culture, from the central plateau region of Mali, in Western Africa. We created custom designs for the site to craft a visual narrative around his album and video launch.