SAUDADE is a series of art prints I designed to accompany a limited edition art zine themed around the Muse, playing with the concept of creation, absence and longing for wholeness.
Saudade is a Brazilian concept, or rather a mood, an emotional state of melancholy evoking "the love that remains" after someone is gone. I was originally drawn to the word, which somehow appeared to me as color, and after doing some research on it, I realized that it represented so much of what this project was about.
Limited edition art zine & more prints coming soon.
#poster art #graphic design #artdirection #art #collaboration #printdesign
This design received second place and a recognition as one of the Ten Artists to Watch in the Los Angeles Center for Digital Arts (LACDA) Annual Juried Competition in 2016.
TEN ARTISTS TO WATCH
Curated by: Arpad Kovacs, Getty Museum & Peter Frank, Huffington Post, March 16-April 9, 2016
Alex Nichols, James Cobb, Joanne Handley, Jordan Scott, Lichiban, Massimo Magee, Nando Alvarez Perez, Valerie Broatch, David "Squid" Quinn, Pierre Chaumont
Coming to the store soon...
A portfolio app showcasing various typography treatment. I wanted to create a way to present these logo variations that gives the illusion of actual dimension and texture.
#branding #graphicdesign #artdirection #typography #logodesign
Originally a design exercise, my personal tribute to SADE - truly just an excuse to connect with her beautiful spirit and celebrate her with my visual world. I made a limited edition series of prints as a Valentine's day gift to my closest people this year.
#rosequartz #indigo #lapislazuli
Various type treatments of my logo.
Art direction, graphics and website design to accompany Bilal’s new video Pleasure Toy. The project had a dedicated page on Bilal’s website, and the concept was to create a fun visual narrative around the video on the site that could also let fans to see the behind the scenes activities as well.
Check it here.
BILAL, Grammy-award winning soul singer, songwriter
MARI MALEK supermodel + humanitarian @iammarimalek
DIANDRA FORREST supermodel + humanitarian @diandraforrest
KENDRA FOSTER Grammy-award winning songwriter, singer @mzkendrafoster
EXECUTIVE PRODUCERS: Bilal Oliver & Suzanna Ali-Oliver
DIRECTOR: Hans Elder @hanselder
DIRECTOR OF PHOTOGRAPHY: Nikki Birch
VIDEO EDITING: Zurriel Yeshurun @prof_
CREATIVE DIRECTORS: Bilal Oliver, Suzanna Ali-Oliver, Dapper Afrika @dapperafrika
STYLING: Dapper Afrika @dapperafrika, Suzanna Ali-Oliver @Saharalights
ILLUSTRATION & ART DIRECTION (Video/Web): LXR Design
PHOTOGRAPHY: Brandon Valery @brandonvalery
WARDROBE & ACCESSORIES: Aliya Sherbiny, Aissata, Suzanna Ali (Moroccan Things @moroccanthings & Sahara Lights @saharalights), Dapper Afrika@dapperafrika
HAIR STYLIST: Leticia Kelly-El @hair_is_wid4u & Al-X Graham @sircareactionhairsalon
MAKEUP: Felicia G @feliciagtheartist
FACE ART: Felicia G @feliciagtheartist & Lichiban @lichiban
#posterart #printdesign #print #graphicdesign #typography
Rebranding and website redesign for T.Y. Wellness, Los Angeles' premier acupuncture and herbal medicine center. They consistently show up in top search results for best of LA acupuncturist on yelp and Google, but their web presence was not representative of the quality and level of care they offer. They didn't advertise and their highly-ranked web presence was entirely due to their 5 star reviews on yelp and Google. Their website itself didn't show up in direct search results.
T.Y. Wellness practices Traditional Chinese medicine, an ancient healing modality that is considered alternative therapy in the West. T.Y. Wellness had an outdated site that wasn't mobile-friendly and SEO-optimized. The center has had an excellent track record with successfully treating patients (especially with skin issues), outstanding reviews, and thus is in constant high demand and needed a new web presence to match their brand.
BRANDING & ART DIRECTION
Create a fresh new look and feel that represents authenticity, quality care and a passionate patient-focused team of holistic healers behind the brand. Minimalist, clean design and simple UI to elevate the brand's current online image from an impersonal & cheap design to a warm, contemporary high-end look. Strong visual storytelling and SEO-optimized copy to reflect the team's authentic and caring personal approach and to communicate their story and methodology in a friendly and informative way that inspires trust. The earthy, soft color tones, clean design and classic typography to represent warmth and quality, and to give a combination of traditional and contemporary feel that reflect their medical style. They kept their old logo but everything else was redesigned.
I myself was treated by Dr. Min Choi and his team, so I had a first-hand experience of their amazing dedication and passion to their patient's healing journey.
Parallax scrolling and stunning, full-screen imagery to elevate the visual experience on both desktop and mobile platforms. The site is built on Squarespace CMS, which I usually recommend to small to mid-sized businesses.
#artdirection #websitedesign #branding #webdesign #typography #storytelling
Art Direction & Website Design for Roc Nation producer, Deputy, who's best known for his recent production work in Rihanna's hit single Bitch Better Have My Money.
#artdirection #responsivedesign #landingpage #parallax #SEOOptimized #onepagewebsite #UX #UI #websitedesign #graphicdesign
#branding #graphicdesign #artdirection #typography #logodesign
The Volvo XC90 T8 is a luxury high-performance plug-in hybrid SUV. It offers comfort, safety, and a level of efficiency previously thought impossible in an all-wheel-drive people-mover - 17 miles of all-electric range, and the equivalent total fuel economy of 59 miles per gallon. The Volvo XC90 T8 is the first plug-in hybrid that offers an in trunk dual-voltage EV charger, TurboCord. Volvo partnered up with AeroVironment to offer Volvo-branded Level 2 home EV chargers. I was asked to art direct a photo shoot and create collateral that they could use for their dealer locations.
#artdirection #printdesign #graphicdesign #collateral #brochure
I was asked to create a new site for the launch of Grammy-nominated soul singer, Bilal's new album In Another Life that features collaborations with Kendrick Lamar, Big K.R.I.T and Kimbra. While brainstorming about the visual direction, Bilal had told me that the one of the central inspirations & theme behind this album was Dogon culture, from the central plateau region of Mali, in Western Africa.
#artdirection #websitedesign #graphicdesign #branding #digitalmedia
Check out Satellites directed by Hans Elder.
I regularly redesign my cards to refresh my brand and to experiment with new design ideas and directions. This one is for 2016 Spring. I wanted to juxtapoz bold, strong colors with softer, more subtle hues - a reflection of where my personal aesthetics is going at the moment.
A few examples of logo design projects from 2009-2013
A design remix of Steven Klein's photo shoot of Rihanna for her feature in Vogue Italia 2011, when they named her “The Woman Of The Year." His editorial is one of my all time favorite of her, it's a timeless classic. This would be her as a psychedelic futuristic deity, the Goddess of Lucid Dreams.
I provided art direction and user interface design for the ProCore app. The original wireframes were developed in collaboration with LA-based design firm, Linespace.
I was also the creative director for the product feature & mobile app video. The video was produced by Elevated Media.
#creativedirection #mobileapp #userexperience #UX #UI #userinterface #graphicdesign #artdirection #appvideo
Branding project for BestSolus NY, an LA-based boutique brand. Studio LXR worked on the brand's art direction, and created graphics for social media and for the commerce store using the exiting BigCartel platform.
BigCartel and Shopify are great ecommerce platforms that can save you thousands in developing an online store. Because of their user-friendly backend and flexible design, they are ideal for startups and small to medium-sized business owners.
#artdirection #branding #identitydesign #graphicdesign #logodesign #ecommerce #storedesign
Art Direction, Website Design
I was asked to redesign sitar legend, Ustad Shahid Parvez Khan's artist website. Ustadji, as his students affectionately call him, is one of India's greatest living sitar masters. We wanted a platform that would make it easy to post his tour schedule via the Bandsintown app, and would be a portal to his teaching school, the SPK Academy.
Business card design - Spring 2014
This season's new business card design is a tribute to two of my art heroes, Patrick Nagel and Frida Kahlo. My portrait is an exercise in visual fusion.
User Interface design & art direction for a software updater app that loads firmware files to compatible electric vehicle charging devices. The design challenge was to create an app that simplifies product upgrades and eliminates the need for a technician being present during the process. Previously, the firmware update would’ve required a technician visit to the client site using bulky cables and laptops to upload firmware. With the app, clients have easy access to the latest firmware updates in their app store, and they can update their chargers themselves.
This solution not only simplifies the process, but it’s also a huge cost-saver: since clients are often thousands of miles away, by eliminating the need for technicians to travel to remote clients, the company can save thousands of dollars.
I designed this site to accompany Bilal's upcoming album A Love Surreal (eOne) in 2013. Bilal wanted to make the album sound multidimensional and drew on the surrealist art of Salvador Dalí for inspiration.
We also collaborated on a limited edition t-shirt that accompanied the release.
VIDEO: Watch this collaboration between Bilal and fellow music artist Flying Lotus. FlyLo creative directed this amazing video featuring Erykah Badu and Thundercat. From the album Airtight's Revenge.
#artdirection #webdesign #graphicdesign #branding
for Athlete's Antics on Shopify CMS.
#e-commerce #sportswear #apparel #graphic design #artdirection
ONCA is the first edition of the KATAPULKO art zine I created to showcase some of my art works and personal designs. The series of drawings and prints were themed around a fictional love story.
#artdirection #art #illustration #graphicdesign #zine #printdesign #setdesign
Tradeshow booth design for PosiCharge for MODEX 2016, one of the largest global manufacturing, distribution and supply chain expos in North America. Posicharge is a world leader in smart charging, and has been at the forefront in bringing sustainable solutions to the material handling and airport ground support industry. Their innovative charging solutions offer an alternative to gas-powered warehouse & airport equipment, and have helped to create safer, healthier workplaces and reduce companies' carbon footprint on the environment.
#environmentaldesign #tradeshowbooth #largeformat #artdirection
I provided art direction and user interface design for the TurboDock app. The app enables electric vehicle drivers to charge their car with the TurboDock charging station. The original wireframes were developed in collaboration with LA-based design firm, Linespace.
#mobileapp #artdirection #UI #UX #userinterfacedesign #graphicdesign #design
Select flyer & poster designs
#graphicdesign #printdesign #branding
This was a collaboration with my friend Zebi of Born As A Ragamuffin back when I lived in Brooklyn. The collection featured BAAR's collaborations with NYC artist Tony Concep and collective Coup d'etat Brooklyn.
Born As A Ragamuffin was at once a fashion brand and a creative collective of artists from Brooklyn. They spent the summers in the mountains of Jamaica art mentoring local youth. Over the years, they had grown into a full-blown organization, and they had the longest running summer camp in the Blue Mountains.
The Lil Raggamuffin Summer Camp hosts over 30 professional teaching artists and provides scholarships to 125 local campers annually.
Ardon Vinyl Graphics & Signage is Boston’s premiere full service sign company serving clients from independent businesses, museums, and Fortune 500 companies alike.
Back in 2013, I was asked to create a fresh new brand image and redesign their website. Ardon had experienced a huge growth in their business, and was looking for a new look that would set them aside from their competition. Ardon was focused on expending their B2B portfolio, while moving away from smaller print projects. As I discovered, a lot of signage companies had dated looking sites that didn't really showcase their signage and installation work in context. Since the new online presence, Ardon has experienced an even greater growth and has attracted a large number of creative projects and high end clients.
#artdirection #branding #branddevelopment #webdesign #graphicdesign