SAUDADE is a series of art prints I designed to accompany a limited edition art zine themed around the Muse, playing with the concept of creation, absence and longing for wholeness.
Saudade is a Brazilian concept, or rather a mood, an emotional state of melancholy evoking "the love that remains" after someone is gone. I was originally drawn to the word, which somehow appeared to me as color, and after doing some research on it, I realized that it represented so much of what this project was about.
Limited edition art zine & more prints coming soon.
#poster art #graphic design #artdirection #art #collaboration #printdesign
This design received second place and a recognition as one of the Ten Artists to Watch in the Los Angeles Center for Digital Arts (LACDA) Annual Juried Competition in 2016.
TEN ARTISTS TO WATCH
Curated by: Arpad Kovacs, Getty Museum & Peter Frank, Huffington Post, March 16-April 9, 2016
Alex Nichols, James Cobb, Joanne Handley, Jordan Scott, Lichiban, Massimo Magee, Nando Alvarez Perez, Valerie Broatch, David "Squid" Quinn, Pierre Chaumont
Coming to the store soon...
A portfolio app showcasing various typography treatment. I wanted to create a way to present these logo variations that gives the illusion of actual dimension and texture.
#branding #graphicdesign #artdirection #typography #logodesign
Originally a design exercise, my personal tribute to SADE - truly just an excuse to connect with her beautiful spirit and celebrate her with my visual world. I made a limited edition series of prints as a Valentine's day gift to my closest people this year.
#rosequartz #indigo #lapislazuli
Various type treatments of my logo.
#branding #graphicdesign #artdirection #typography #logodesign
#posterart #printdesign #print #graphicdesign #typography
Art direction, graphics and website design to accompany Bilal’s new video Pleasure Toy. The project had a dedicated page on Bilal’s website, and the concept was to create a fun visual narrative around the video on the site that could also let fans to see the behind the scenes activities as well.
Check it here.
BILAL, Grammy-award winning soul singer, songwriter
MARI MALEK supermodel + humanitarian @iammarimalek
DIANDRA FORREST supermodel + humanitarian @diandraforrest
KENDRA FOSTER Grammy-award winning songwriter, singer @mzkendrafoster
EXECUTIVE PRODUCERS: Bilal Oliver & Suzanna Ali-Oliver
DIRECTOR: Hans Elder @hanselder
DIRECTOR OF PHOTOGRAPHY: Nikki Birch
VIDEO EDITING: Zurriel Yeshurun @prof_
CREATIVE DIRECTORS: Bilal Oliver, Suzanna Ali-Oliver, Dapper Afrika @dapperafrika
STYLING: Dapper Afrika @dapperafrika, Suzanna Ali-Oliver @Saharalights
ILLUSTRATION & ART DIRECTION (Video/Web): LXR Design
PHOTOGRAPHY: Brandon Valery @brandonvalery
WARDROBE & ACCESSORIES: Aliya Sherbiny, Aissata, Suzanna Ali (Moroccan Things @moroccanthings & Sahara Lights @saharalights), Dapper Afrika@dapperafrika
HAIR STYLIST: Leticia Kelly-El @hair_is_wid4u & Al-X Graham @sircareactionhairsalon
MAKEUP: Felicia G @feliciagtheartist
FACE ART: Felicia G @feliciagtheartist & Lichiban @lichiban
Art Direction & Website Design for Roc Nation producer, Deputy, who's best known for his recent production work in Rihanna's hit single Bitch Better Have My Money.
#artdirection #responsivedesign #landingpage #parallax #SEOOptimized #onepagewebsite #UX #UI #websitedesign #graphicdesign
The Volvo XC90 T8 is a luxury high-performance plug-in hybrid SUV. It offers comfort, safety, and a level of efficiency previously thought impossible in an all-wheel-drive people-mover - 17 miles of all-electric range, and the equivalent total fuel economy of 59 miles per gallon. The Volvo XC90 T8 is the first plug-in hybrid that offers an in trunk dual-voltage EV charger, TurboCord. Volvo partnered up with AeroVironment to offer Volvo-branded Level 2 home EV chargers. I was asked to art direct a photo shoot and create collateral that they could use for their dealer locations.
AV's EV Solutions is also the preferred partner of Ford's EV line. I created various co-branded digital and print marketing collateral for their customers.
#artdirection #printdesign #graphicdesign #collateral #brochure
I regularly redesign my cards to refresh my brand and to experiment with new design ideas and directions. This one is for 2016 Spring. I wanted to juxtapoz bold, strong colors with softer, more subtle hues - a reflection of where my personal aesthetics is going at the moment.
I was asked to create a new site for the launch of Grammy-nominated soul singer, Bilal's new album In Another Life that features collaborations with Kendrick Lamar, Big K.R.I.T and Kimbra. While brainstorming about the visual direction, Bilal had told me that the one of the central inspirations & theme behind this album was Dogon culture, from the central plateau region of Mali, in Western Africa.
#artdirection #websitedesign #graphicdesign #branding #digitalmedia
Check out Satellites directed by Hans Elder.
A few examples of logo design projects from 2009-2013
A design remix of Steven Klein's photo shoot of Rihanna for her feature in Vogue Italia 2011, when they named her “The Woman Of The Year." His editorial is one of my all time favorite of her, it's a timeless classic. This would be her as a psychedelic futuristic deity, the Goddess of Lucid Dreams.
I provided art direction and user interface design for the ProCore app. The original wireframes were developed in collaboration with LA-based design firm, Linespace.
I was also the creative director for the product feature & mobile app video. The video was produced by Elevated Media.
#creativedirection #mobileapp #userexperience #UX #UI #userinterface #graphicdesign #artdirection #appvideo
Branding project for BestSolus NY, an LA-based boutique brand. Studio LXR worked on the brand's art direction, and created graphics for social media and for the commerce store using the exiting BigCartel platform.
BigCartel and Shopify are great ecommerce platforms that can save you thousands in developing an online store. Because of their user-friendly backend and flexible design, they are ideal for startups and small to medium-sized business owners.
#artdirection #branding #identitydesign #graphicdesign #logodesign #ecommerce #storedesign
Art Direction, Website Design
I was asked to redesign sitar legend, Ustad Shahid Parvez Khan's artist website. Ustadji, as his students affectionately call him, is one of India's greatest living sitar masters. We wanted a platform that would make it easy to post his tour schedule via the Bandsintown app, and would be a portal to his teaching school, the SPK Academy.
Business card design - Spring 2014
This season's new business card design is a tribute to two of my art heroes, Patrick Nagel and Frida Kahlo. My portrait is an exercise in visual fusion.
Ardon Vinyl Graphics & Signage is Boston’s premiere full service sign company serving clients from independent businesses, museums, and Fortune 500 companies alike.
Back in 2013, I was asked to create a fresh new brand image and redesign their website. Ardon had experienced a huge growth in their business, and was looking for a new look that would set them aside from their competition. Ardon was focused on expending their B2B portfolio, while moving away from smaller print projects. As I discovered, a lot of signage companies had dated looking sites that didn't really showcase their signage and installation work in context. Since the new online presence, Ardon has experienced an even greater growth and has attracted a large number of creative projects and high end clients.
#artdirection #branding #branddevelopment #webdesign #graphicdesign
I designed this site to accompany Bilal's upcoming album A Love Surreal (eOne) in 2013. Bilal wanted to make the album sound multidimensional and drew on the surrealist art of Salvador Dalí for inspiration.
We also collaborated on a limited edition t-shirt that accompanied the release.
VIDEO: Watch this collaboration between Bilal and fellow music artist Flying Lotus. FlyLo creative directed this amazing video featuring Erykah Badu and Thundercat. From the album Airtight's Revenge.
#artdirection #webdesign #graphicdesign #branding
for Athlete's Antics on Shopify CMS.
#e-commerce #sportswear #apparel #graphic design #artdirection
ONCA is the first edition of the KATAPULKO art zine I created to showcase some of my art works and personal designs. The series of drawings and prints were themed around a fictional love story.
#artdirection #art #illustration #graphicdesign #zine #printdesign #setdesign
Tradeshow booth design for PosiCharge for MODEX 2016, one of the largest global manufacturing, distribution and supply chain expos in North America. Posicharge is a world leader in smart charging, and has been at the forefront in bringing sustainable solutions to the material handling and airport ground support industry. Their innovative charging solutions offer an alternative to gas-powered warehouse & airport equipment, and have helped to create safer, healthier workplaces and reduce companies' carbon footprint on the environment.
#environmentaldesign #tradeshowbooth #largeformat #artdirection
I provided art direction and user interface design for the TurboDock app. The app enables electric vehicle drivers to charge their car with the TurboDock charging station. The original wireframes were developed in collaboration with LA-based design firm, Linespace.
#mobileapp #artdirection #UI #UX #userinterfacedesign #graphicdesign #design
Select flyer & poster designs
#graphicdesign #printdesign #branding
This was a collaboration with my friend Zebi of Born As A Ragamuffin back when I lived in Brooklyn. The collection featured BAAR's collaborations with NYC artist Tony Concep and collective Coup d'etat Brooklyn.
Born As A Ragamuffin was at once a fashion brand and a creative collective of artists from Brooklyn. They spent the summers in the mountains of Jamaica art mentoring local youth. Over the years, they had grown into a full-blown organization, and they had the longest running summer camp in the Blue Mountains.
The Lil Raggamuffin Summer Camp hosts over 30 professional teaching artists and provides scholarships to 125 local campers annually.